Branding - Packaging Design
Duck'in Brew
Duck’in Brew is a fictional specialty coffee shop concept designed to blend high quality coffee culture with a playful, memorable visual identity. The goal of the project was to develop a comprehensive brand experience that stands out in a crowded café market while maintaining a warm and welcoming feel.
Goal: Create a coffee brand with a simple, playful, and modern design. Ensure it’s visually appealing, easy to read, and memorable. Foster a welcoming identity that connects with customers and stands out in the market.
Solution: Use a simple yet clean color palette that includes blue, beige, and pink. An engaging phrase like "Where the coffee is worth the splash," along with an eye catching icon, that will appeal to all generations.
Sketches
Packaging Layouts
Mockups
